Online Marketing
West & Central London
up to £237 per day - PAYE

Email Marketing Specialist

Ref: 172| Posted: 13th Apr 2021

Email Marketing Specialist - UK & Ireland

Leading Service Management, service provider, its platform with numerous applications and features is aimed at optimising business workflows, automating routine service tasks, and resolving complex customer issues.

Initially working from home - You will then be required to work in Staines upon Thames or Central London from September onwards.

12 month contract, to start May 2021 - £237 per day - paid on a PAYE basis

As a fast moving, award winning global technology company the role of Email Marketing Specialist will expand the digital and analytics team, to manage and deploy email campaigns which in turn will generate new and increase business across UK & Ireland. 

As Email Marketing Specialist, utilising the Marketo automation platform you will be responsible for email reporting and evaluating performance of campaigns, including customer engagement metrics, trends and test results:

Some of the other areas of responsibility in the role will include:

  • Manage and deploy email campaigns, copy reviews, Structuring A/B or multivariate testing strategies
  • Scheduling deliveries
  • Set up proper suppression distribution filters, monitor skips and bounces after launch 
  • Reporting on email results
  • Proofread the email content and provide recommendations based on email best practices
  • Resolve rendering issues and ensure consistent rendering across email clients, web browsers and mobile browsers 
  • Analyse, troubleshoot and resolve HTML assets and revise code where necessary to integrate with internal tools/platform 
  • Set up URL parameters and other types of tracking to ensure channel/campaign attribution

To fulfil the role of Email Marketing Specialist you will have proven email operations and/or digital marketing experience, ideally gained within the tech industry. 

You will also have:

  • Hands on experience of using Marketo or Eloqua (MUST HAVE) 
  • Experience in building emails and landing pages
  • Campaign QA and audience segmentation 
  • Familiarity with the execution and coordination of email marketing campaigns
  • Strong organisational skills with great attention to detail 
  • Comfortable with business analytics and producing data driven insights and reporting 
  • Experience in editing HTML/CSS code an advantage 
  • Bachelors degree ideally with in Marketing or related field. 

This is a contract role, paid on a day rate on a PAYE basis

To apply for the job click apply and send us your CV